Friday, April 7, 2017

How to Write the Perfect Follow-Up Email to a Brand


One of the most rewarding feelings as a blogger is when you get to collaborate with a brand that you really love, truly believe in and honestly want to share with your readers. Being able to send a pitch to a brand that's eye catching and irresistible is always #1, creating a positive relationship is even more important, and being able to send a follow up email is right up there as well. A follow up is simply sending a second email after sending a pitch to a brand you'd like to work with. Is it nerve wracking? Absolutely! Is it worth it? Almost ALWAYS. I've been spending more and more time pitching brands on my own lately, and seeing that hard work paying off is truly the best feeling. Being able to follow up with a brand can sometimes be the difference in whether you land a collaboration or not. There's a ton of information out there on how to pitch a brand; including about 9,000 different opinions on the right way to do it. That being said, there isn't all that much information on what you should do or say in a follow up email. Since these are crucial steps, I'm sharing my best tips for putting together a follow up email to a brand. Land that collaboration and see your hard work pay off - here's some foolproof ways to get there:

Make sure your pitch is creative, detailed and still relevant


The first thing you should ask yourself (really before you even send out a pitch, but when following up too) is if the idea you're pitching stands out among the rest. If you're expecting a brand to pay you, you need to be giving them an original idea that makes it impossible for them to say no! This means it's 1000% necessary to go two steps beyond what you think is a good idea. It shouldn't be good, it should be SO incredible that that PR rep reads your email and doesn't hesitate in wanting to work with you. When I send my pitches out, I read and edit them at least two times through to make sure I can visualize the post I want to write - because if I can visualize it, the brand will be able to as well. The more creative you are and original your idea is, the more likely the brand will want to collaborate with you!

Another factor in following up is if you pitched a time sensitive idea. For example, if you pitched a brand with a dessert recipe for Easter three weeks ago but are now following up a week before the holiday, you're going to want to change up your idea; I've found that following up with a new idea has almost always proven to work and end in a successful partnership. Not every pitch will be time sensitive, but you want to make sure in a follow up email that if it is, you're addressing it!

Be professional


This should go without saying, but in your follow up you should be just as professional as you were in your original email. Be professional, be courteous and show the brand that you have value to provide to them.

Follow up in the right amount of time


You don't want to be pushy, but you also don't want your pitch to get lost in a sea of emails! PR reps and media contacts get bombarded with emails every day - *especially* if their email is available online and easy to get a hold of. The most important part of being able to follow up with a brand is to not be shy or nervous to send that second email. You aren't being annoying - in fact, lots of brands will thank you for following up simply because your email got lost in their inbox or it was marked accidentally as spam.

When it comes to determining how long you should wait to send a follow up email, you'll hear a lot of differing times. Some people say to wait a month, some say to wait until the next quarter - but I've always gone by waiting a week or two at minimum. These brands' representatives usually have to pass along your pitch to other people on their team, their higher ups and so on. More so if it's a popular brand, so it's only normal to expect a brand to take a bit to get back to you. But after a week or two if you haven't heard back, there's NOTHING wrong with sending a professional follow up!

Most importantly, be persistent.


This circles right back into the fear of coming off as annoying to a brand. The worst that a brand can do is say no, or that they don't have room in their social calendar right now. But any answer is better than no answer, right? So no, there's no right time to stop trying! I followed up with a brand I was extremely eager to work with just a few weeks ago because I hadn't heard back and after a few emails, we have a collaboration in the works - ALL because I chose to follow up and not give up. To succeed, you must be persistent.



Have you followed up with a brand you've pitched before? I'd love to hear what tip(s) you'd add to this list - we're all ALWAYS learning and growing after all! ;)

XOXO -A

57 comments:

  1. Thanks for these tips. As a new blogger I'm totally lost when it comes to sponsors and how to pitch myself to brands. I will save this post for when I'm ready to tackle. Thanks again!

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  2. Thanks for the tips! I am glad you are addressing an area for which there is less information!

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  3. Great tips - love that you threw in being professional, as so many bloggers can get an attitude with brands if they don't get what they want. Even if the brand is in the wrong, you've still got to be polite.

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  4. Oh girl, you know I'm ALL about persisting after pitching! ;)

    Coming Up Roses

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  5. These are great tips. I pitch to brands on my own all the time. I'll admit I don't always do a follow up. I only do that if I really really would like to work with them. Great tips on how to do it though. We all need a refresher once in awhile.

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  6. Do you have any tips on what to put in the Subject Line? I find that no matter how great your email is, if they don't open it, it's all for naught. How do you write your subject lines?

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  7. This is really helpful, thank you! I'm also curious about what you add as the subject line.

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  8. Love this post so much - it is so helpful!

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  9. This post is super helpful, thanks so much for taking the time to write it out!
    http://stopdropandvogue.com

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  10. I've actually never thought of sending a follow-up email (I'm still working up the guts to pitch brands), so this was a super eye-opening post for me. Thanks for the tips - bookmarking this for later use!

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  11. Thank you for these tips!! I've been blogging for about 5 years but honestly sometimes you need a refresher!

    xo Jackie
    www.livingaftermidnite.com

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  12. Being time sensitive is for sure crucial! Such important tips!

    xoxo A
    www.southernbelleintraining.com

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  13. These tips are super helpful. I probably need to step up my creativity and pitch emails!

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  14. These are some great tips! I think it's really important to follow-up with a brand in a time-sensitive manner! Lord knows those PR babes are getting swamped with a million similar pitch emails every day. It's great to stand out!

    Stephanie // SheSawStyle.com

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  15. Great tips! I plan to starting pitching to brands soon and need help!

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  16. Great tips! I have yet to pitch to a brand on my own! I should probably get on that. haha!

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  17. This is such an informative post, thanks for sharing!

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  18. These are great tips! Following up is key!

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  19. I like these tips! Thanks for sharing!

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  20. This is fantastic information for both the new and seasoned blogger. It never hurts to follow up with brands in a timely manner, and since so many of seem to have our blogs as our business, professionalism is of the utmost importance.

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  21. I'm in the process of writing a few of those right now. I'm pinning and using this asap. Thanks!

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  22. Persisting is so key! Emails can get lost or overlooked so easily!

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  23. Very helpful! It is very scary trying to write up the perfect email that will be the right amount of attention grabbing and professionalism. Thanks!

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  24. These are such great tips! I've recently started pitching to brands and am so grateful for your advice.

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  25. Such solid advice! Needed this today!

    -Kat
    http://www.katwalksf.com/

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  26. These are such great tips! I reached out to a company about a week ago and was wondering if I should shoot them a follow up. I'm definitely going to now! Thanks so much!

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  27. I was just thinking about this! Thanks for sharing.

    Alix | www.apintsizedlifeblog.com

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  28. Great tips for the email to brands!

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  29. Excellent tips - thanks so much for sharing!
    xo, Cate

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  30. I love getting others' opinions on these topics just to see where I fall... Thanks for sharing!

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  31. Great tips! I'm still fairly new, so haven't experienced this quite yet, but will need to keep this in mind when I do!

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  32. I was looking for a blog post specially on this and I'm so glad I found your post! These are some really great tips!

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  33. Great tips especially for new bloggers. Definitely follow up, but with a specific purpose.

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  34. These are amazing tips!! 👌🏻👌🏻 Great post and thank you!

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  35. amazing tips my dear,
    thanks for this lovely post :D

    with love your AMELY ROSE

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  36. These are great tips! I always struggle with follow up emails because I don't want to seem annoying, but it is important!

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  37. Great tips! I'm bad at following up! I need to be more persistent!

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  38. Great tips for every blogger that wants to work with brands!

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  39. These are amazing tips! Being persistent is SO important!

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  40. These are great tips thanks for sharing! XX

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  41. I completely agree with everything you've mentioned. And yes, it really is SO rewarding to work with a brand that you've pitched to! Xo, Jaime Sunflowers and Stilettos

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  42. This is such a great post! Even after 3+ years of blogging, and now doing it full-time for almost a year, sometimes you need a reminder!

    xo, Sara

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  43. This is such an awesome post, and I just adore the way you outlined everything here. It's important to be able to professionally respond to all sorts of emails from brands and you've outlined it well here! xx

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  44. Thank you for these tips. I really enjoyed reading through it and learned a lot in the process. I usually let it go if brands don't reply to my initial email. I thought I would sound too pushy if I sent a follow up. However, thanks to you, I now know it is okay to do that.

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  45. this is such a great post! really loved all your tips. i need to get better at being professionally persistent...

    xoxo, Elena Michelle
    www.anewyorkloveaffair.com

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  46. These are amazing! I know a lot of people are afraid to keep emailing brands, but it is important to! There are so many collaborations I wouldn't have done if I didn't get behind those emails and reached out to them again and again!

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  47. I honestly have no experience with pitching! I think it's awesome to be able to convince a company that you'd like to write about their product. I could really use these tips! Thank you.

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  48. Such a great guideline for collaborations, it truly is so important to keep things professional when pitching!

    Birdie Shoots

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  49. such good tips! i usually wait a week or two to send a follow up email. where i get confused is if I still don't hear from them do i keep sending follow ups?

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  50. This helps so much! So many great tips!

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  51. Great Tips! Have shared it on our career platform!- Aditi @ MaroonOak.com

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  52. So helpful!!! I recently started doing follow up emails and they have actually landed me some cool collaborations!
    xoxo,
    Amy | Pastel N Pink

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  53. Great tips! I have been following up more and more, and love the idea of something time sensitive!

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  54. I love these tips! I've never done a follow up email yet, but it's genius!

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  55. This is something I struggle with and this email is so helpful. Thanks for sharing!

    Carly | www.thecarlycollective.com

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  56. I'm terrible at this. Thanks for sharing your tips!

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  57. This is such a good article! I've only recently started pitching brands instead of waiting for them to contact me, and this is the push I needed to start sending some follow-ups to people I haven't heard back from yet.

    Jennifer Ashley
    www.prettylittledetails.com

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