Types of themes to implement into your feed:
Post in threes. This is what I started doing since 2017 began, and I'm *loving* how it makes my feed look! The idea here is to make every three photos as similar as possible, or as matchy-matchy as possible (for lack of a better word ;). I think this works best for me and other bloggers like me who don't want to be limited in what they post. I define my blog as a life and style blog, so I don't just post beauty products on my Instagram. I don't just post style inspiration, and I don't only post life happenings. I like posting a variety of things; things I like and things I want to show my followers - so posting in threes has given my feed a sense of a theme and I'm loving it!
Pick and stick to a color palette. Whether it be black and white, neutral tons, hues of pastel, a specific color throughout or bright and vibrant colors; sticking to a color palette is something a lot of Instagrammers do and it can look *so* good. Megan from For All Things Lovely has one of the prettiest, neutral toned feeds I've ever, ever seen. Seriously, I could look at it all day! On the other hand, Elsie and Emma's Instagram, A Beautiful Mess is colorful and bright in every post. Two totally different color palettes that completely define a brand. That, my friends, is successful branding!
Use the same filter for your pictures. VSCO is my favorite app for picture filters, and this is sort of a way to combine both of the above. Here is a great guide for using VSCO filters to create themed Instagram pictures! It's super fun to use and I've been considering finding a filter I love and using it, while still implementing my groups of threes. It looks really pretty and gives your feed as a whole a super cohesive look.
Create a pattern in what you post. If you're going to be posting a variety (whether its two things or 9,000 different things) posting in a pattern can make your Insta-feed flow oh so nicely. On my personal account, I never pay attention to what sort of order I'm posting pictures in, but for your brand it makes a big difference. As an example and sort of, kind of what I go by is something like: yourself/your outfit - a flatlay - scenery/lifestyle picture. That's just an example to show the differences in patterns you could choose. Flatlays are my favorite pictures to take so if there's a type of picture you like posting the most, fit it into a pattern of images (i.e. flatlay, scenery, flatlay).