Daily Dose of Design: 4 Instagram Themes to Try + Helpful Instagram Apps

Friday, January 20, 2017

4 Instagram Themes to Try + Helpful Instagram Apps


For a long time before I even started my blog, Instagram was always my favorite social media platform. Once I began my blog and my blogs Instagram, I started working hard to 1. grow my audience 2. take/post quality images and 3. engage with others. In the past year and a half, I've gotten a pretty good idea of what my followers like to see and have toyed with different posting themes and ways to grow and make my feed as pretty as I possibly could! I'll admit it, Instagram has become my baby and one of my top priorities when it comes to my blog and biz. I spend a *lot* of time styling pictures, planning my feed, etc. and seeing results in turn is so rewarding!

It's so fun to plan your feed - I look forward to every Sunday/Monday because I spend time taking and editing pictures and then moving them around in my feed to see what looks best where (more on how I do that later!). It's actually sort of funny, because my personal Instagram is so unorganized and has no real brand or theme to it, which just goes to show that I had no idea what I was doing before I started my blogs account - and didn't care either, ha!
My feed is most definitely a work in progress and I think it always will be as I continue to post, but since the start of the new year I started being even more mindful and working to create a more defined theme.

Types of themes to implement into your feed:


Post in threes. This is what I started doing since 2017 began, and I'm *loving* how it makes my feed look! The idea here is to make every three photos as similar as possible, or as matchy-matchy as possible (for lack of a better word ;). I think this works best for me and other bloggers like me who don't want to be limited in what they post. I define my blog as a life and style blog, so I don't just post beauty products on my Instagram. I don't just post style inspiration, and I don't only post life happenings. I like posting a variety of things; things I like and things I want to show my followers - so posting in threes has given my feed a sense of a theme and I'm loving it!

Pick and stick to a color palette. Whether it be black and white, neutral tons, hues of pastel, a specific color throughout or bright and vibrant colors; sticking to a color palette is something a lot of Instagrammers do and it can look *so* good. Megan from For All Things Lovely has one of the prettiest, neutral toned feeds I've ever, ever seen. Seriously, I could look at it all day! On the other hand, Elsie and Emma's Instagram, A Beautiful Mess is colorful and bright in every post. Two totally different color palettes that completely define a brand. That, my friends, is successful branding!

Use the same filter for your pictures. VSCO is my favorite app for picture filters, and this is sort of a way to combine both of the above. Here is a great guide for using VSCO filters to create themed Instagram pictures! It's super fun to use and I've been considering finding a filter I love and using it, while still implementing my groups of threes. It looks really pretty and gives your feed as a whole a super cohesive look.

Create a pattern in what you post. If you're going to be posting a variety (whether its two things or 9,000 different things) posting in a pattern can make your Insta-feed flow oh so nicely. On my personal account, I never pay attention to what sort of order I'm posting pictures in, but for your brand it makes a big difference. As an example and sort of, kind of what I go by is something like: yourself/your outfit - a flatlay - scenery/lifestyle picture. That's just an example to show the differences in patterns you could choose. Flatlays are my favorite pictures to take so if there's a type of picture you like posting the most, fit it into a pattern of images (i.e. flatlay, scenery, flatlay).


Three 'grammers accounts I love to swoon over:


Lauren Conrad:


Jillian Harris:


Glitter Guide:


The best apps to help with curating your feed:


We already mentioned VSCO, but that's definitely at the top of the list! To plan out the way your feed will look ahead of time, I *love* UNUM. This app is free, so easy to use and helps you visually see what your feed will look like. This is the app I use at the beginning of each week to plan my feed for the week. Latergramme is similar to UNUM, and you can schedule your posts too and set reminders so that you can simply open the app and post it to Instagram when you're ready. A Color Story is the best, non-Photoshop editing app if you ask me! There's tons of gorgeous, different themed presets you can buy (or browse the free presets) and it's a great way to style your feed. I've seen some pretty drastic differences in pictures in the before and after shots with this app - it's definitely worth the money!

No matter what theme you choose for your Instagram or what you post, making sure your pictures are clear, represent your brand well and make you happy are the most important components of making a beautiful feed and having a successful Instagram account!


What's your Insta-theme?
XOXO

131 comments:

  1. I'm just starting to think about this for my instagram. I share future blog posts things I like etc but my feed as a whole is a bit jumbled. I know this, but it's also hard to know where to start to sort it out so thanks for this post. Its really helpfull!
    Lianne | Makes, Bakes and Decor

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  2. I have yet to figure out how to get the most out of instagram. Will try your tips. Thanks for sharing them.

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  3. When I first started Instagram I didn't like having a theme but now I do. Lol I feel like my photos are brighter now and I've noticed that helps with catching people's attention. I definitely bought some different flat lay props so we shall see how that works.

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  4. All of my food/party photos must be bright and clean. I rarely post a photo from my phone on Instagram. I airdrop my DSLR photos to use on Instagram. They are more crisp and clean.

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  5. I use Planoly instead of Umum, but I love the concept all the same! I grid in nine instead of 3, but gridding is SO IMPORTANT. So important.

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  6. I am awful at keeping a theme on Instagram! I really need to get better about styling my photos more but we do a lot of real life photos on Instagram.

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  7. I haven't played with VSCO, but I've heard it is great. I have been using Snapseed and find it really easy to use. I've never even thought about gridding before, but it makes total sense!

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  8. I don't post much on Instagram, but when I do, I try to make at least the last three photos match (because aesthetics). It's tedious, but I feel like I get more attention from doing so. If photos are from my camera, I edit them in Lightroom; if they're from my iPhone, I either use VSCO or Snapseed to edit them. I sometimes use a filter, but if I could achieve a look without it, then I post it anyway.

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  9. I have never heard of this but I definitely want to try it. I have an Instagram account that I'm very active on his arm and I would love to have a good theme for it.

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  10. I've read a lot about instagram themes and to be honest I find it very difficult to stick to one. I have my own style of editing the photos, but still I'm not sticking to a certain theme. So far it worked pretty good.

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  11. Great tips! I have a few new tools on my to-try list to help with theming/the grid!

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  12. These are awesome tips! I suck at Instagram. I really need to work on some of these. Thanks for sharing your ideas!

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  13. This is still something I'm working on. I'm more about what I'm trying to say than how the images all look next to each other. Definitely great tips to think about here.

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  14. Posting in threes is something I find interesting and helpful. Actually everything you have said is very helpful is making our blogs that much better all the way around.

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  15. I'm very active on Instagram, but I've never put much thought into a theme. I'm really kinda all over the place. After reading this, I'm going start putting more thought into this and checking out VSCO. Thanks for the tips!

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  16. My theme is bright and white haha. I do things in 3s too!

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  17. I am trying to grow our instagram and improve interaction on it this year. These are great tips, I will have to try some of them.

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  18. Just downloaded UNUM! Excited to start planning posts lol.

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  19. I will have to check all of these out! Your Instagram account is great.

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  20. I think my Instagram is doing pretty good now. I have learned some of the secrets to making it work well, and it seems to be doing the job.

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  21. Love these ideas. Now I want to change my theme on instagram.

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  22. I don't have a theme for my account other than posting things that I think my followers will like. Okay, so after I wrote that I took a quick look at my insta and I guess I post bright things!

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  23. I definitely think it takes awhile to nail down your Insta style. I love A Color Story for photo editing.

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  24. Such great tips! You are the Instagram queen and your feed always looks amazing.

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  25. These are great tips. My Instagram is all over the page. Literally! LOL. I don't stick with a theme. I just post what strikes my fancy.

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  26. Jillian Harris' feed is my literal Insa-goals! haha I love hers!

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  27. These are awesome tips! I'm starting to incorporate a pink/coral/gold theme on my IG because that's what my new brand colors will be!

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  28. What a great post! I use some of those apps a too!

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  29. Creating a pattern is probably the best tip for me. I'm still figuring out how to make my insta look pretty. Thanks for these tips!

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  30. These were such helpful tips!! VSCO is my favorite app to edit and plan my photos. I low key hate how stressful having an instagram theme is though! haha
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  31. I have yet to learn to use VSCO. For photo editing, I use Snapseed. Thank you for the reminder to take a good look at my Instagram. I know it needs a lot of organizing and tweaking!

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  32. This is awesome information for bloggers using instagram. I don't use instagram that much because I am just learning. This information is something I am going to have to check out for sure when I start my blog especially about these different apps. Thanks for sharing the information.

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  33. Thank you so much for sharing this info! One of my 2017 blogging goals is to better my Instagram theme so I will definitely be using these tips.

    Thanks again!

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  34. My instagram is not as good as I want it to be. I am glad your shared these tips. My daughter is your follower and so do I, we love your IG.

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  35. What a beautiful Instagram account! You have tons of great tips here. I have found that consistency is key in colors, filters, content, and descriptions.

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  36. I might give the post in threes method a try!

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  37. I have been thinking of changing my theme and will give this a shot.

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  38. I definitely love the idea of sticking to a theme to make your feed look appealing.

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  39. A consistent theme really makes your Instagram look nice and professional. Super important when you're trying to build your brand! xx thecarlycollective.com

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  40. I love the idea of a cohesive IG feed but I get so excited about posting something that I forget to make sure that happens! One day it's my goal though!

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  41. Great ideas! My theme is crisp + bright photos with a pop of color! Love the themes you mentioned, too! I always get so inspired on Instagram browsing other pages!

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