Planning ahead: this is a great time to stock up on some new and really popular pieces. It's also a great time to see what's going to be popular for the upcoming seasons and grab some things for the rest of the summer! If you know what you want to go after for the most part, you'll be less likely to over spend (maybe I should take my own advice...) The sale is great for getting some staple wardrobe pieces too and the perfect time to invest in some more expensive pieces that'll be in your wardrobe for years and years (like this Michele watch or a Burberry coat).
Grab some gifts: more than shopping for yourself and staple pieces for your family, think about any gifts you may be needing in the near future! It may be way too early to think about Christmas and the holidays (unless you're on the Christmas in July train!) but for birthdays coming up also; some of these designer items aren't going to be discounted this much or even at all come the holidays, so grab some things now while they're on sale!