Wednesday, November 9, 2016

How to Network and Engage on Social Media

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Social networking and marketing is one of the most important tools out there for bloggers, business owners, companies and even for us to keep in touch with friends and family. It's 2016 - and nearly everything you could dream of is possible online; shopping, reading the news, learning something new, finding and connecting with people. Possibilities are endless and if you're a blogger or own a business that's dependent on social media, you know how important it is. It's a tool that's at our disposal and with how useful it is (AND addicting...) there's really no surprise as to why we're so attached to our computers and phones! If you use it correctly for your business, you can benefit so much in so many ways. It's ALL about figuring out what works best for you and your brand, and I think the importance of it is something everyone needs to realize.

Before I started blogging, I used social media as a way to share things, connect with people and to catch up/keep in contact with friends and family. There's no secret that it's a bit addicting, but the way it's used for more than personal use is what I was learning about in school when I knew I wanted to begin to blog. I was quizzes and handouts deep into the fall semester of my junior year and had an awesome professor for my Internet Marketing class. I really never realized just how much went into internet marketing, but it was super eye opening and made me realize that if I was going to dive into the blogging world, I needed to pay attention in that class, ha!

And that I did. I enjoyed it so much and my internship that semester had everything to do with social media. I learned the importance of connecting with people not only on Instagram and Facebook but also how to engage with people and gain a following. It was for a company then, but upon starting a blog, I knew it would be a similar feat. Not only do you get to build relationships, clients and even make friends but you get to get your business known and become trustworthy. Your hard work and energy that goes into what you're passionate about is more well-known the more engaged your audience is.

To get the most out of social media and it's power begins with realizing how incredibly amazing of a tool it is that sits *right* in front of us every day. Beyond that, here's a few ways you can network and use a powerful tool to your benefit:

Engage with your followers. One of the best things you can do is to find people you truly want to engage with and support other people in your position who are trying to do the same thing you're doing. There's enough success to go around, and engaging with others is only beneficial in so many ways. It is so important to make connections and be genuine with everyone! Just remember, the more you engage, the more unforgettable you become. This journey is more fun with other successful people in the same boat as you in your corner!

Be authentic with what you share. Being authentic with everything you share and say is crucial for success. Not only that, but it's just the right thing to do. People can tell when you're being fake, and no one likes to see that. While corresponding with your brand, post and preach what you truly believe and share things you truly love. Secondly, find others who have a message or a brand that you like and find interesting and learn to connect with them. Create authentic relationships. Little things like connecting, being authentic and being a positive human being go such a long way. Take a look at some of the bloggers you look up to and realize how they portray information. If you like the positivity and authenticity, so will your readers.

There's no such thing as too much networking. Just because someone isn't in the same niche as you doesn't mean that you can't or shouldn't try to connect! Beyond the narrowed down category of a blog or business is a person. A person just like you, who is doing the same thing; trying to reach goal after goal. Making legitimate connections with others is what this is ALL about! Everyone can always use more support regardless of their situation, and connecting for reasons other than just for business purposes often create the best relationships.

Share your content - and other content - nonstop. This is a given, but sharing all of your content that you create is crucial to get the most out of social media! Like I said, it's a tool that is SO at our disposal these days - use it. It gets those who you network with to see your content and those who have yet to see what you have to offer to see your content too. I share every blog post on every platform I use (Twitter, Instagram, Facebook, Pinterest, Google+, etc) more than once. Come up with a strategy that works for you in terms of sharing, and I guarantee you'll see others engage. That being said, do the same for others who implement this - share their content just as much. Reciprocate the love. Not only is it another way to effectively network, it's a great way to break up your content and again - it all comes back to making relationships with others and engaging.

Social media is such an amazing tool that we all have at our fingertips - use it to your advantage! It's so important to network and engage with others and the more you do so, the more successful you'll be. Being successful is WAY more fun when you have others in your boat in your corner.

XOXO

26 comments :

  1. I'm a blogger too, but I never used social media all that much even before I became one. It's quite honestly exhausting to me, so I'm horrible about using it regularly. But I absolutely agree with you that authenticity is key, and it's great for networking. I'm going to try to use it better and more regularly.

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  2. Great tips! I definitely want to use social media for more networking..I feel like that's a weak point for me!

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  3. I love your last point. It's important to support and lift others.

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  4. I've found that many bloggers lose heart because they don't know how to use social media together advantage. Luckily, I've always been all about Pinterest and Insatgram, so when I started my blog it was easy to use them to my advantage!

    Caitlyn | www.collegewithcaitlyn.com

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  5. I try to practice these types of engagements as much as I can. Lots of work, but the payoff is rewarding :)

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  6. I really need to work on sharing my content more. I have been trying my best to live in the moment but since I am a full-time blogger I must share more!

    xoxo. Candice
    http://www.candicenikeia.com

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  7. I've always been a fan of social media. It's actually the only way I talk to my father. He is huge on Facebook (for a 73 year old) and we do most of our socializing together on there.

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  8. Social media is important to us, as a blogger/VA. I never thought that engaging to your followers affects social media. Thanks for info.

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  9. Great post thanks for the tips. I need to implement theses.

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  10. Authenticity is so important in blogging and networking. I've been seeing a lot of talk lately about bloggers and Youtubers not being authentic or not coming across as authentic. I also completely agree that you should network with people outside your niche. They can serve as inspiration and open your eyes to new ideas, products, etc. Plus, it nice to have a great support system.

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  11. Amen to all of these tips! Being authentic is hugely important! I'm a huge advocate for being real. Love the point that there is never too much networking!

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  12. After taking a little break from blogging and coming back has been interesting with social media playing a much bigger role. Like you said,it's a great tool...so use it! :) support each other has always been one of my favorite things. Before and now.

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  13. Great advice. I'm always trying to improve my social media presence.

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  14. My gosh, sharing your content AND other's content is so important! Great tips.

    Alix | www.apintsizedlife.com

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  15. Engaging with followers is so important! it's always interesting to me to see people who don't respond to comments or messages! The people leaving all of it is what makes you you at the end of the day!

    Rachel | The Confused Millennial

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  16. I wish I had more time to dedicate to social media. I really like your tips, escpecially being authentic and also sharing content of other people.

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  17. These are great tips for anyone wanting to start blogging

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  18. Thanks for the great amazing tips! Learned a lot from this!

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  19. Love the tips! Engage Engage Engage! I totally agree. Social Media can be tricky this days ;)

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  20. Great tips! People often underestimate the usefulness of social media for businesses.

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  21. Great advice! It's super important to be authentic when you're connecting with your audience.

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  22. That is awesome advice. The best part of being a blogger for me is feeling like I'm talking to thousands of my best friends every day :)

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  23. As a blogger, I wholeheartedly agree with every single one of these. Great tips!

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  24. Engagement is so important! This is really great advice for any blogger.

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  25. Social media a great platform especially if you're starting out on blogging. There's so much exposure and you can gain a huge following as well. These are helpful tips!

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  26. It's easy to share and learn a lot through the top applications and/or softwares and websites such as Facebook, Twitter and Instagram. It's just up to us how we do it!

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