Engage with your followers. One of the best things you can do is to find people you truly want to engage with and support other people in your position who are trying to do the same thing you're doing. There's enough success to go around, and engaging with others is only beneficial in so many ways. It is so important to make connections and be genuine with everyone! Just remember, the more you engage, the more unforgettable you become. This journey is more fun with other successful people in the same boat as you in your corner!
Be authentic with what you share. Being authentic with everything you share and say is crucial for success. Not only that, but it's just the right thing to do. People can tell when you're being fake, and no one likes to see that. While corresponding with your brand, post and preach what you truly believe and share things you truly love. Secondly, find others who have a message or a brand that you like and find interesting and learn to connect with them. Create authentic relationships. Little things like connecting, being authentic and being a positive human being go such a long way. Take a look at some of the bloggers you look up to and realize how they portray information. If you like the positivity and authenticity, so will your readers.
There's no such thing as too much networking. Just because someone isn't in the same niche as you doesn't mean that you can't or shouldn't try to connect! Beyond the narrowed down category of a blog or business is a person. A person just like you, who is doing the same thing; trying to reach goal after goal. Making legitimate connections with others is what this is ALL about! Everyone can always use more support regardless of their situation, and connecting for reasons other than just for business purposes often create the best relationships.
Share your content - and other content - nonstop. This is a given, but sharing all of your content that you create is crucial to get the most out of social media! Like I said, it's a tool that is SO at our disposal these days - use it. It gets those who you network with to see your content and those who have yet to see what you have to offer to see your content too. I share every blog post on every platform I use (Twitter, Instagram, Facebook, Pinterest, Google+, etc) more than once. Come up with a strategy that works for you in terms of sharing, and I guarantee you'll see others engage. That being said, do the same for others who implement this - share their content just as much. Reciprocate the love. Not only is it another way to effectively network, it's a great way to break up your content and again - it all comes back to making relationships with others and engaging.